Privacy Policy
Last Updated: 2026
Northern Currents ("we," "us," "our," or "Company") operates the northerncurrents.ca website ("Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using Northern Currents, you acknowledge that you have read and agree to be bound by all the terms of this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, phone number, and other contact details you voluntarily provide through forms, surveys, or account creation.
- Technical Information: IP address, browser type, operating system, referring URLs, and pages visited on our Site.
- Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to enhance user experience and gather analytics data.
- Usage Data: Information about how you interact with our Site, including clicks, time spent on pages, and navigation patterns.
- Affiliate Tracking Data: Unique identifiers and session information to track affiliate commissions and conversions.
How We Use Information
We use collected information for the following purposes:
- Analyzing Site performance and user behavior through analytics tools.
- Tracking affiliate referrals and calculating commissions accurately.
- Improving Site functionality, user experience, and content relevance.
- Sending promotional content, newsletters, and updates (with your consent where required).
- Detecting and preventing fraudulent activity or policy violations.
- Complying with legal obligations and protecting our legal rights.
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for basic Site functionality and security.
- Analytics Cookies: Track user behavior to help us understand Site performance and user preferences.
- Affiliate Cookies: Monitor referral traffic and attribute conversions to affiliate partners.
- Marketing Cookies: Used for retargeting and personalized advertising across the web.
Opt-Out Options: You can disable or delete cookies through your browser settings. Please note that disabling certain cookies may affect Site functionality. You may also opt out of personalized advertising through industry opt-out tools such as the Digital Advertising Alliance of Canada (DAAC) or your browser's do-not-track settings.
Third-Party Links
Our Site contains links to third-party websites, including online casinos, sportsbooks, and affiliate partners. We are not responsible for the privacy practices or content of these external sites. We strongly recommend reviewing the privacy policies of any third-party sites before providing personal information or engaging in gambling activities.
Northern Currents is an affiliate site and earns commissions from referrals to licensed gambling operators. Third-party sites operate independently and may collect data separately from our Site.
Your Rights
As a resident of Canada, you have the following privacy rights:
- Access: You have the right to request access to personal information we hold about you.
- Correction: You can request that we correct inaccurate or incomplete information.
- Deletion: You may request deletion of your personal information, subject to legal retention requirements.
- Withdrawal of Consent: You can withdraw consent for marketing communications at any time by clicking "unsubscribe" in emails or contacting us directly.
- Portability: You may request a copy of your information in a portable format.
These rights are subject to applicable Canadian federal and provincial privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA).
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, and resolve disputes. Analytics and usage data are typically retained for 12-24 months. Affiliate tracking data is retained in accordance with commission settlement requirements. You may request deletion of your data at any time, subject to legal and contractual obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need to report a privacy concern, please contact us at:
Email: privacy@northerncurrents.ca
Website: northerncurrents.ca
We will respond to all inquiries within 30 business days.